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05/11/2023
"GO GREEN, GO PAPERLESS" MESSAGES ARE MISLEADING

The impact of Greenwashing

Consumers are increasingly aware of the impact their choices have on the environment and are influenced by environmental or green claims made by trusted organisations. Greenwash is defined as “Behaviour or activities that make people believe
that a company is doing more to protect the environment than it really is”, (Cambridge Dictionary) or, “Disinformation disseminated by an organisation so as to present an environmentally responsible public image.” (Wikipedia)
 
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